UTS Newsroom – Prestigious award nurtures a promising startup sprout
Before he pitched to the King and Queen of the Netherlands, a panel of seven experts in business and agriculture and a full auditorium at Sydney’s Cockatoo Island, James Jordan told Sprout Kitchen cofounder Caroline Lepron they didn’t stand a chance.
After all, the nine other teams were agriculture technology startups and the majority of the audience farmers. “I just thought Sprout Kitchen would be too consumer focussed,” he said.
In the end Sprout Kitchen, a participant in the UTS accelerator Hatchery+, was singled out by the judges for its industry creativity, sustainable practices, growth potential and social innovation in the FoodBytes! pitch competition, held last week as part of Rabobank’s Farm2Fork Summit in Sydney. Established in the United States in 2015, this was the first FoodBytes! event to be held in Australia.