Magic potion: Swedish relaxation drink Noa debuts in UK
Featuring FoodBytes! alumni NOA Relaxation
Green tea stimulates the brain in the same way as yoga. What effect then, we wonder, will Noa have on the brain, given the fact that just one bottle has the equivalent amount of green tea extract that you would get in 15 regular cups of the stuff?
Noa Fridmark, the founder of Noa Relaxation, left a high-powered career to find peace on an island in the Stockholm archipelago. Since then, he claims to have captured the relaxation he experienced there in drinkable liquid form, using the ubiquitous active ingredients of lemon balm and green tea. He backs up his research with scientific studies about the effects of his ingredients, all of which are cited on his website.