This post originally appeared on Food+Tech Connect on March 7, 2017. 

One-size-fit-all diets don’t work, which is why [FoodBytes! SF 2017 pitch company] SNPitty is looking crack the personalized nutrition code. Designed to help people loose weight and keep it off, the company sequences your DNA to develop a program that works best with your metabolism, delivers personalized, nutritionist-developed shakes and bars to your door and provides ongoing app-based, psychologist-designed coaching to help you overcome your cravings. The product is currently in Beta.

We spoke with SNPitty President Landon Steele [who pitched at FoodBytes! San Francisco on March 16]. Our interview is below and has been edited slightly for clarity.



Danielle Gould: What problem does your company solve?

Landon Steele: We solve the problems of weight-loss and weight maintenance. Obesity is an increasing pandemic and current approaches are not working. We take an ultra-personalized approach combining genetics, psychological profiling (food personality), personalized meal replacement, and neuroscientist developed coaching.


DG: Why is your team qualified to solve those problems?

LS: The founders have a personal passion for the product, having both had our own weight-loss and associated health journeys. We want to use science to make it easier for others. We are biotech and health-care veterans with experience building companies from the ground up. Tony has a PhD in molecular genetics, and Landon has a Master’s in biochemical engineering. Tony was most recently VP of Business Development at Solazyme (now TerraVia™), and Landon was COO and founder at a healthcare company that recently had a successful exit.

Our scientific advisory board are luminaries in their fields. We have connected the most progressive thinkers in this area to create a revolutionary solution to one of the world’s most intractable problems – how to lose weight and keep it off. Our business advisory board includes PR and marketing, software engineering, product design and business strategy.


Check out the full interview on Food+Tech Connect Here 


See 20 innovative startups like SNPitty pitch at FoodBytes! NYC on June 15. Snag your tickets now! Interested in pitching your startup? Apply for FoodBytes! Austin in October.

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