Clean meat makes gains on meat industry—but very, very slowly

Dec 7, 2017

Watch out… or They Will Steal Your Growth!” reads the title of an October report from Rabobank, a Dutch multinational banking and financial services company for the food and agriculture industries. (And no, it’s not quoting a Trump tweet about trade policy.) The big scary “they”—the guys who are Stealing Your Growth—refers to alternative proteins, the until-very-recently underwhelming residents of the “meat substitutes” section of the grocery store. Sometime in the last few years, Silicon Valley waved its magic rebranding wand at that aisle and poof: The meatless burger, once the exclusive territory of picky teenage vegetarians, has graced the menus of David Chang restaurants and attracted investment from Bill Gates.

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