Are mushrooms the next big thing in sweets?

Colorado startup MycoTechnology has created a mushroom extract that stops taste buds from detecting bitter flavors from ingredients in popular foods and drinks, such as coffee, cereal and chocolate.

“Sugar is an inexpensive ingredient to cover up flavor deficits like sourness and bitterness,” says Josh Hahn, marketing manager of MycoTechnology, which was founded in 2012 and has raised $10m in venture capital from investors such as Middleland Capital, S2G Ventures and Closed Loop Capital.

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