Missourian: Grocers hoping shoppers will embrace unbeautiful, mildly attractive produce
The produce in your local grocery store has a body image problem. Perfectly plump pears and arrow-straight carrots are setting unrealistic standards of beauty for the cockeyed potatoes, scruffy grapefruit and lopsided apples.
Farmers usually throw away the cosmetically challenged produce for not meeting industry size standards. The U.N. estimates that 20 to 40 percent of produce is thrown away for this reason alone, and the Department of Agriculture has set a goal to cut food waste in half by 2030.