ABC News LA: Bay Area-based Imperfect Produce brings veggie, fruit delivery service to LA
Grocers aren’t trying to be purposely wasteful – they want to make fruits and veggies look good, which is why we choose pretty produce.
Sadly that means quite a bit of food waste because some don’t make the cut.
“We waste 40 percent of our food in this country. And believe it or not, one in five fruits and vegetables don’t make it off the farm because they’re cosmetically challenged,” said Ben Simon, co-founder of Imperfect Produce.
Simon co-founded food delivery company Imperfect Produce to help solve the problem.