Josh Domingues aims to divert food from landfill and into someone’s fridge.

Mr. Domingues is founder and chief executive officer of Flashfood Inc., a Toronto-based startup that aspires to become an international online broker for grocers to better manage marked-down food they would otherwise throw away.

“It’s easier to build a business now than it used to be,” Mr. Dominques says.

 “I learned that the average grocery store is throwing out perfectly good food, anywhere from three days to months before the best-before date.”

What if a grocery could upload a picture of the food it was about to toss, mark down the price and send messages to willing customers’ phones about quick deals?

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