Business Insider: This startup delivers produce that’s too ugly for grocery stores

 

Pity the ugly vegetable. Over 6 billion pounds of fresh produce are left unharvested or unsold every year, and much of it is wasted for a ridiculous reason: the produce is blemished.

In this case, “blemished” does not mean bruised or otherwise unfit for eating. It’s just a word for fruits and vegetables that are a little to small, big, curvy, or funny-looking. As a result, they’re kept out of grocery stores and food service deliveries — and tossed in the landfill.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

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