Watch out… or They Will Steal Your Growth!” reads the title of an October report from Rabobank, a Dutch multinational banking and financial services company for the food and agriculture industries. (And no, it’s not quoting a Trump tweet about trade policy.) The big scary “they”—the guys who are Stealing Your Growth—refers to alternative proteins, the until-very-recently underwhelming residents of the “meat substitutes” section of the grocery store. Sometime in the last few years, Silicon Valley waved its magic rebranding wand at that aisle and poof: The meatless burger, once the exclusive territory of picky teenage vegetarians, has graced the menus of David Chang restaurants and attracted investment from Bill Gates.

CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

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