When our nation was founded 241 years ago, farming was the economy’s primary driver. By 1870, nearly half of the employed population held jobs in agriculture. Today, it’s a $3 trillion industry – but only 2% of Americans hold a farm-oriented job.

This is, in many ways, thanks to technology. Tractors and other automation advances in the 20th century let large farms shift management to only a handful of people. But this, paradoxically, has also slowed things down in the 21st. With only a few people working every farm, there’s not a lot of time – or incentive – to innovate.

CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

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