Fortune: Kellogg’s Venture Capital Fund Has Made It’s First Investment

Kellogg’s investment fund has placed a bet on food startup Kuli Kuli, the first investment by the Big Food company’s VC arm since it was launched last year.

On Wednesday, the maker of Rice Krispies, Pop-Tarts and Frosted Flakes said the VC arm, known as eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli along with additional institutional investors InvestEco and S2G Ventures. Kuli Kuli is a relatively new startup that sells herbal teas, powders that can be used in smoothies and “superfood” bars that are all moringa-based products.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

Stay in the loop on all things FoodBytes! Subscribe to our newsletter

Sign Up Today