Fortune: Kellogg’s Venture Capital Fund Has Made It’s First Investment

Kellogg’s investment fund has placed a bet on food startup Kuli Kuli, the first investment by the Big Food company’s VC arm since it was launched last year.

On Wednesday, the maker of Rice Krispies, Pop-Tarts and Frosted Flakes said the VC arm, known as eighteen94 capital, led a $4.25 million Series A funding of Kuli Kuli along with additional institutional investors InvestEco and S2G Ventures. Kuli Kuli is a relatively new startup that sells herbal teas, powders that can be used in smoothies and “superfood” bars that are all moringa-based products.


































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