Are mushrooms the next big thing in sweets?

Colorado startup MycoTechnology has created a mushroom extract that stops taste buds from detecting bitter flavors from ingredients in popular foods and drinks, such as coffee, cereal and chocolate.

“Sugar is an inexpensive ingredient to cover up flavor deficits like sourness and bitterness,” says Josh Hahn, marketing manager of MycoTechnology, which was founded in 2012 and has raised $10m in venture capital from investors such as Middleland Capital, S2G Ventures and Closed Loop Capital.

Read More

CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

Stay in the loop on all things FoodBytes! Subscribe to our newsletter

Sign Up Today