Medium: Raising the bar on renewable packaging, and why non-negotiable values matter…


When we set out to launch a business that positively impacts our planet, our goal began with a model built around “upcycling” the byproduct from the beer industry as a food ingredient.

So, by closing this nutrient loop, it would seem our business is thus inherently “sustainable”…right?

Not necessarily. There is a much larger ecosystem that we must consider as entrepreneurs— from our supply-chain partnerships, to our production process, to our distribution channels. With each management decision, there will always be a multitude of factors and tradeoffs to weigh.
















































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