Back to the Roots — a California startup on a mission to Undo Food™ — is calling thousands of schools, communities, and brands to action this Earth Day with one simple question — where does my food come from?

The Back to the Roots Earth Day campaign strives to raise awareness around the environmental impact of agriculture, challenging the public to #UndoFood and either be where it comes from or see where it comes from. With a website full of suggested activities, the program invites groups to learn, act, share, and pledge.

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CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

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