RootWave Takes Judges’ Choice Award at FoodBytes! London, the People Vote for Food Freshness Tech Mimica
Herbicide alternative technology RootWave won the Judges’ Choice Award at FoodBytes! in London last week.
FoodBytes! is the global pitch competition organized by food and agriculture bank Rabobank with the aim of harnessing new innovation to create a better world through food.
RootWave is a UK startup based near Oxford that uses electricity to zap weeds, reducing or even eliminating the need for chemical herbicides. Founder Andrew Diprose recently closed a $2.5 million seed round of funding for the technology.
Abi Ramanan, CEO of ImpactVision and one of the judges told AgFunderNews: “The potential of RootWave’s technology to eradicate weeds without using chemicals has huge potential for agriculture and farming sustainability, plus Andrew’s story resonated particularly well – I’m excited for their future!”
FoodBytes! judges selected the winner based on product innovation, market traction, team experience and focus on sustainability, from the 3.5-minute pitch companies.
Nicholas Fereday, senior analyst for consumer foods at Rabobank and the Judges Team Captain for London, told AgFunderNews on the sidelines of the event that the judges were impressed with the quality of all the companies, but they were “particularly impressed by the truly disruptive potential of [RootWave’s] technology on the market and of course the environmental benefits of reduced pesticide use.”