In the immortal words of Bob Dylan: “The times they are a-changin’.” I like to think that he wrote that lyric specifically about the grocery world, which is rapidly transforming thanks to the influence of technology like e-commerce, blockchain, and AI. (Just me?)

But seriously, we’re not the only ones who think so. This week grocery giant Albertsons teamed up with venture capital firm Greycroft to make a $50 million fundintended for investment in the grocery retail sector. Chris Albrecht wrote that this move was “a much needed move for Albertsons to keep up with its high-tech competition.” (*Cough* Amazon, *cough* Walmart, *cough* Kroger.)

Speaking of Kroger, they’re no slouch in the grocery innovation department. In fact, they just launched Kroger Ship, a direct to consumer e-commerce platform geared primarily towards non-perishable stuff like cereal and cleaning supplies. Pair that with Kroger Delivery, its 2-hour delivery partnership with Instacart, plus the chain’s investment in grocery-packing robots and self-driving vehicles, and Kroger just might be the one to watch in the grocery supremacy Battle Royale. Order your popcorn now.

CPG brands need to front the costs to overhaul the food system, but consumers will pay in long term

March 05, 2021 2020 Press, Press

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