Silicon Valley’s power brain food: crickets
For Bay Area techies attuned to the latest trends, kale is no longer cutting it and quinoa is passé. Instead, many are opting for a six-legged snack.
In startup offices around the region, people are munching on crickets.
Proponents say the tiny, chirping bugs are high in protein and iron and can serve as a sustainable alternative to beef or chicken. It’s a movement that has people buzzing, with companies such as San Francisco-based Bitty Foods baking the bugs into cookies and chips, Tiny Farms in San Leandro breeding crickets for mass consumption, and New York-based Exo using them in protein bars. The products are showing up in Silicon Valley break rooms, and investors and entrepreneurs are paying close attention.