Back to the Roots: Bringing radical transparency to cereal and the food industry

What do radical transparency, mushroom farming and breakfast cereal have in common?

Startup Back to the Roots has woven the three together with its trademark drive to “Undo Food” and reconnect with where products come from—an idea that could disrupt the entire food and beverage industry.

“We were never a mushroom company or let alone a cereal company — it’s all invented from this idea of something bigger than Back to the Roots,” cofounder Nikhil Arora told Food Dive. “How do we build in some way the next Kraft? How do we build a brand that outlives all of us, and how is that going to impact the food system that can last generations?”