This Startup Turns Breweries’ Leftovers Into Granola Bars

 

It may be the most stereotypical San Francisco food startup ever.

“We do things a little differently here,” says Dan Kurzrock, the co-founder and “executive grain officer” of ReGrained, a San Francisco-based artisanal granola startup.

In some ways, that’s true. The company’s premise — taking used malt from urban craft breweries and fashioning them into granola bars with flavors like honey almond IPA and chocolate stout — is unique and offbeat. And in San Francisco, where food companies frequently raise generous rounds from VCs, Kurzrock and co-founder Jordan Schwartz’s decision to bootstrap their business and take on no outside investment is noteworthy.