Why This Food Startup Says Hold the Technology
Featuring FoodBytes! alumni Back to the Roots
There’s no denying it: Back to the Roots is kind of a weird company.
At the beginning, it was just two guys, Berkeley classmates Nikhil Arora and Alejandro Velez, growing mushrooms in discarded coffee grounds and selling them by the basket to local restaurants. Arora and Velez pivoted into manufacturing with their first product, a grow-your-own-mushrooms kit. Next, they invented a fish tank, a clever biodynamic one that recycles the fishes’ waste as plant food. After that, they diversified into ready-to-eat foods with breakfast cereals, plus another grow-it-yourself line called Garden-in-a-Can.