J. Matthew Pryor

J. Matthew Pryor

Co-founder & CTO, Observant

An experienced entrepreneur, Matthew has operated at senior levels for information technology firms in Australia and the USA. After six years in San Francisco which included the rapid growth and eventual acquisition of Verve, a company he co-founded, Matthew returned to Australia. After stints with several U.S. owned technology companies, Matthew joined Observant. As co-founder & CTO of Observant, Matthew has been instrumental in the development of the AgTech market in Australia, and more recently with Observant’s focus on the US market having established US headquarters in Sacramento, CA in 2014. Observant has been at the forefront of the application of IoT and BigData to solving the challenges of improving agricultural productivity, water and energy efficiency. Australia’s experience in the innovative application of technology have direct application to agriculture globally, and Observant is bringing that experience and innovation to a wide range of agricultural applications.