Food Industry Goes Beyond Looks to Fight Waste
Duck-shaped potatoes. Curvy cucumbers. Broken carrots.
Some food sellers, after decades of displaying piles of identical, aesthetically pleasing produce, are starting to sell slightly less beautiful — but still tasty — fruits and vegetables.
Millions of tons of food are thrown out or left to rot in fields every year in wealthy nations, simply because they do not meet cosmetic standards set by distributors or supermarkets. Under pressure from anti-waste advocates, the food industry has begun looking for ways to throw away less.