Harris poll on ugly produce shows disconnect between attitudes, action

A recent Harris poll shows only 28% of more than 2,000 people surveyed said they recalled buying “ugly” produce in the last year — even though 62% of those surveyed said they would be at least somewhat comfortable eating such produce.

With retailers Whole Foods, Giant Eagle, Hannaford and Wal-Mart offering such produce in pilot programs, Harris conducted the poll to better understand the trend.