In the world of retail, presentation is important. Supermarkets strive to only purchase and sell produce that is free of spots and blemishes because research has proven that is what consumers will find appealing. Often, produce which doesn’t have the best color or preferred shape is tossed out. Produce distributors only pick the prettiest apples and best-dressed bananas so that grocery stores will buy from them. This results in a great deal of unnecessary food waste.

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